Overview
- Division I programs may add up to two commercial logos on uniforms and apparel and one on equipment during preseason and regular season play, with each patch capped at 4 square inches.
- An additional logo will be permitted on uniforms and apparel for conference championship events under the new policy.
- Use during official NCAA championships is not permitted at this time, with postseason committees set to consider potential policies and conflicts with existing NCAA sponsors.
- The College Football Playoff falls outside NCAA championship governance, positioning football programs to wear patches in postseason games.
- Leaders framed the change as funding for athlete benefits under revenue sharing (about $20.5 million per school this season), as schools pursue deals such as UNLV’s five-year, $11 million agreement, with research estimating patch values ranging from roughly $500,000 to $12 million.