Overview
- Midseason Nielsen figures show NBC leading national MLB audiences with roughly 2.25 million linear viewers and about 2.5 million when Peacock streaming measured by Adobe Analytics is added.
- Fox ranks a close second, averaging about 2.24 million viewers for its Baseball Night in America windows, a year‑over‑year rise in line with broader measurement gains.
- ESPN and ABC combined are averaging about 1.12 million viewers, a decline traced largely to ESPN shifting many games from weekend windows to weeknights.
- Nielsen’s rollout of its ‘Big Data’ methodology and the inclusion of streamer counts have generally lifted measured sports audiences and complicate direct comparisons with prior seasons.
- TBS and truTV’s Tuesday package is up roughly 21% year‑over‑year at about 466,000 viewers and is reporting a 41% increase among female viewers, a shift that could change advertiser targeting and regional broadcast strategies.