Overview
- NBCUniversal confirmed a sellout by September and said a handful of 30‑second units exceeded $10 million, a first for the broadcaster.
- Roughly 40% of buyers purchased across NBC’s major sports properties and about 70% also bought Winter Olympics inventory as part of a broader February push.
- Peacock viewers may see different, discounted units versus broadcast, and about 10% of the total commercial load went to local advertisers.
- Creative trends skew toward celebrity-heavy spots and nostalgia—featuring names like George Clooney, Kendall Jenner and Matthew McConaughey, plus Budweiser’s Clydesdales and a Jurassic Park riff for Xfinity.
- AI and health dominate the lineup, with ads touting AI-enabled products and GLP‑1 weight‑loss offerings alongside medical tests, while many brands released teasers or full spots early as total campaign outlays can reach $16 million to $29 million.