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NBC News Now Expands to 14 Live Weekday Hours With Christine Romans’ 10 a.m. Show

NBC cites recent audience gains to justify a bigger push into live, market-focused streaming news.

Overview

  • NBC News executives Rebecca Blumenstein and Janelle Rodriguez announced Wednesday that the streamer will run live from 7 a.m. to 9 p.m. ET on weekdays.
  • Christine Romans was promoted to chief business correspondent and will anchor a new two-hour program at 10 a.m. ET starting this summer.
  • NBC News Now will move its operations into Studio 3A at 30 Rockefeller Plaza in New York, upgrading its space for continuous live coverage.
  • Leaders said the first quarter was the service’s most-watched in a year and March was its strongest month since June 2025, following record audience levels for the Artemis landing.
  • The 10 a.m. slot tracks the U.S. market open, signaling a larger push into real-time business reporting as NBC seeks an edge over rival streaming news services.