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NBA First Round Hits 33-Year Viewership High as SixersCeltics Game 7 Averages 11 Million

Exclusive national windows boosted measured totals.

Overview

  • NBA Communications said Tuesday that SixersCeltics Game 7 averaged 11 million viewers on NBC and Peacock, the most-watched first-round Game 7 on record.
  • Sports Media Watch reported a 10.99 million average using Nielsen plus Adobe counts, with a Kentucky Derby lead-in that helped push a 12.6 million peak.
  • The opening round averaged 4.0 million viewers per game, the highest since 1993, as exclusive national TV windows replaced most local simulcasts.
  • Philadelphia advanced with a 109-100 road win after trailing Boston 3-1, the first such comeback in 76ers history.
  • The 76ers now face the Knicks, who won Game 1 on Monday in New York 137-98, setting up strong big-market interest for the next round.