Particle.news
Download on the App Store

NBA Cancels Hawks’ ‘Magic City Monday’ Promotion After Stakeholder Pushback

Adam Silver said stakeholder concerns over aligning the league with a strip club prompted the decision.

Overview

  • The Hawks said they were very disappointed but will comply with the league’s decision to halt the March 16 promotion against the Orlando Magic.
  • Some in-game elements will proceed, including a halftime performance by T.I. and the sale of Magic City’s lemon pepper wings.
  • Planned activations were rolled back, with the live podcast taping canceled and special hoodies pulled from sale, though existing preorders will be honored.
  • The cancellation followed public objections led by Spurs center Luke Kornet and supported by Al Horford, as others including Draymond Green and Lou Williams voiced support for the tribute.
  • The team had framed Magic City as an iconic cultural institution with no nudity planned for the arena, a positioning shaped in part by owner Jami Gertz’s recent docuseries on the club.