Nature’s Sunshine Posts Strong Q1 on Digital Gains, Reaffirms 2026 Outlook

Overview

• Nature’s Sunshine posted Q1 net sales of $122.9 million, up 9%, with GAAP EPS of $0.29 and adjusted EBITDA of $14.6 million, up 33%.
• Digital sales rose 42% year over year, helped by Autoship subscriptions that made up 48% of U.S. digital sales and more than a quarter of China revenue.
• Gross margin improved by 116 basis points to 73.2% due to cost savings, a favorable product and market mix, and currency tailwinds.
• The company reaffirmed full-year 2026 guidance, projecting $500–$515 million in net sales and $50–$54 million in adjusted EBITDA.
• Management highlighted a cash balance of $87.6 million with no debt to fund technology upgrades, new products, and market expansion, with heavier spending expected in Q2 and Q3.