Overview
- UK adults plan to save an average of £7,535 in 2026, with those aged 25–34 targeting about £14,912, according to Nationwide’s December survey.
- Savers earned an average of £436 in interest in 2025, yet 13% received no interest and 21% made under £50 as many kept money in current accounts.
- The survey, conducted by Censuswide with just over 2,000 UK adults, found a third aim to save more next year while one in ten plan not to save at all.
- Nationwide’s guidance urges people to follow a ‘golden rule’ of not leaving savings in current accounts and to use ISAs or savings accounts, budgeting tools, careful spending splits, trusted research, and compound interest.
- Nationwide is promoting incentives including a £175 switch offer, a £50 Big Thank You, a £100 Fairer Share payment, and FlexDirect features such as 5% interest on balances up to £1,500, 1% cashback, and access to a 6.5% saver.