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National Streaming Day Brings Short‑Window Discounts From Roku, Disney+, Apple TV and More

This marketing push aims to win subscribers through deep short-term discounts, bundled plans and device tie-ins.

Overview

  • Major platforms rolled out National Streaming Day offers on May 20, with Roku’s The Roku Channel acting as the main deal hub and many add-on discounts available through May 26.
  • Disney+ promoted multiple bundle packages that cut combined monthly costs, including a Disney+/Hulu option and three-service bundles that the company says save up to roughly half the price of separate subscriptions.
  • Apple TV+ is available at a discounted introductory rate via the Roku Channel that drops monthly pricing for two months, and a range of niche services such as Crunchyroll, Starz, Shudder and AMC+ posted reduced first‑month or multi‑month rates.
  • Some live-TV and sports services offered lower trial or first‑month pricing, and retailers paired subscription deals with discounts on Roku devices and smart TVs to push hardware sales along with subscriptions.
  • Consumers must sign up through the specific storefront named in each offer (for example, The Roku Channel, the service directly, or a device seller) and act quickly because the promotions are time-limited and vary by provider.