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National NBC News Poll: Primary Voters Favor Ideology Over Electability

Both parties face net-negative ratings from registered voters.

House Minority Leader Hakeem Jeffries, D-N.Y., left, hands the gavel to House Speaker Mike Johnson, R-La., in a customary nod to the peaceful transfer of power as the House of Representatives meets to elect a speaker and convene the new 119th Congress at the Capitol in Washington, Friday, Jan. 3, 2025.

Overview

  • Seventy percent of Republican primary voters prefer candidates who match their views, while 27% favor those seen as more electable.
  • Democratic primary voters are more divided, with 56% prioritizing alignment on issues and 42% choosing perceived electability.
  • Overall party images are underwater with the electorate, with 30% positive and 52% negative for Democrats and 37% positive and 51% negative for Republicans; independents give especially low positive ratings to both.
  • Several national figures test negative with voters, including Vice President JD Vance at 38% positive and 49% negative and Secretary of State Marco Rubio at 34% positive and 41% negative.
  • The NBC News survey of 1,000 registered voters was conducted Feb. 27–March 3 by Hart Research Associates and Public Opinion Strategies via phone and online, with a ±3.1-point margin of error and larger margins for subgroups.