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National Margarita Day 2026 Brings $1 Dollaritas and Chainwide Drink Deals Across the U.S.

Restaurants are using the tequila-centric holiday as a marketing hook for location-specific discounts, loyalty perks and limited merch.

Overview

  • Applebee’s is pouring its Dollarita for one day only, offering a 10 oz. house margarita for $1 alongside $5 Blue Aloha cocktails and $10 Perfect Margaritas.
  • Chili’s launched a free Margarita of the Month Club with a tracking passport and merch, and is featuring a $5 Tequila Classic, a $6 StrawEddy margarita and a $7 Patrón Frozen Margarita today.
  • Chili’s said it sold nearly 30 million margaritas in 2025, a figure the chain touts as industry leading and the backdrop for formalizing its monthly margarita program.
  • Other chains are running limited-time specials, including Benihana’s $9 handcrafted margaritas Feb. 22–25, Kona Grill’s $6 Kona Margarita through Feb. 25, Fuzzy’s $4 house deals, Chuy’s $2 grande upgrades with $1 floaters, STK’s $9 Perfect Margarita and Margaritaville’s bring-your-own-cup offer starting at $5 or $2 for rewards members.
  • Availability, pricing and participation vary by location, and coverage also highlights at-home options such as Little Saints’ new non-alcoholic canned margarita and recipe roundups.