Overview
- The initiative partners with creators active on Instagram, TikTok, and YouTube to expand Nat Geo’s digital reach.
- The inaugural roster features Maya Higa, Macaila Wagner, Ethan Penner, Maynard Okereke, Jordan Kahana, Tanya Badillo, Paige Tingey, and Dr. Tenninger Kellenbarger.
- Participants receive access to Earth Month activations, the Secrets of the Bees installment, Lion programming, and travel with National Geographic Expeditions and Journeys.
- The pilot spans six months with participants evaluated for potential ongoing marketing and programming collaborations after completion.
- The effort is led by Aiman Ahmed, VP of social media, with executive Tom McDonald emphasizing investment in emerging nonfiction voices.