NASCAR Turns Driver Curses Into a Fan Prize With New Swear Jar

Overview

• Wednesday's Darlington race produced an official count of 223 recorded driver swears, which added $1,115 to the prize pot at $5 per curse.
• Fans enter predictions before each race on NASCAR.com, listen to live scanner audio during events, and earn points for guessing the total swears and the most-used word to advance to the Homestead‑Miami finale.
• NASCAR created the campaign with agency 72andSunny Los Angeles to spotlight uncensored team radio as fan entertainment rather than punishable conduct.
• Drivers and commentators have engaged publicly with the idea, with Ryan Blaney saying he likely contributed 10–15 swears and urging the pot to grow while coverage highlighted moments such as Brad Keselowski's post-spin radio.
• The initiative flips a past enforcement approach—NASCAR and other series have fined or penalized on-air profanity—into a measurable marketing spectacle designed to boost live listening and postseason interest.