Overview
- NASCAR filed a complaint in the Southern District of New York against hundreds of anonymous sellers it says run a China-based counterfeiting network, starting a case now before the court.
- The complaint targets fake NASCAR goods that include shirts, hats, keychains, toys, die-cast model cars and board games sold through online storefronts.
- NASCAR asks the judge to block use of its trademarks and to require marketplaces, search engines and social platforms to cut off services used by the accused sellers.
- The filing says many sellers hid behind aliases, incomplete or fictitious addresses and fast-changing storefronts that reappear after takedowns.
- Citing a DHS study and a 2024 USTR report, NASCAR describes coordinated supply chains and notes that China-origin goods make up the vast share of recent U.S. counterfeit seizures, a pattern also challenged by leagues like the NBA and MLB.