Overview
- Richard Bowman said in a LinkedIn post Wednesday that he is now NASCAR’s first Director of Artificial Intelligence.
- He joined the sanctioning body in January 2026 as an AI operations specialist and was promoted to lead its organization-wide AI strategy.
- The new post is meant to guide how AI is used across race operations, safety systems, fan engagement, and data management during race weekends.
- Bowman says his background in educational technology shapes a human-centered approach that stresses usable tools, clear rules, and trust.
- Teams had already been testing AI tools, including efforts discussed by Trackhouse’s Phil Surgen and work at Hendrick Motorsports, and this step positions NASCAR to set common standards across the sport.