Particle.news
Download on the App Store

NASCAR Brings The Clash Back to Daytona as Wheatley Vodka Clash

Wheatley’s multi‑year sponsorship adds year‑round marketing and a pledged veterans program, with the race’s competitive format and eligibility to be set later.

Overview

  • NASCAR confirmed on Tuesday, Aug. 4, 2026 that The Clash will return to the 2.5‑mile Daytona International Speedway oval on Saturday, Feb. 13, 2027 and published the full Daytona Speedweeks lineup ending with the Feb. 21 Daytona 500.
  • Wheatley American Vodka will be the event’s entitlement partner and the Official Vodka of NASCAR under a multi‑year deal that grants vodka category rights, year‑round integration, a custom 30‑second promotional spot, and on‑site activations at The Clash.
  • NASCAR and Wheatley said they will create a program to give back to service members and veterans, but officials have not released details of that initiative.
  • Key competitive questions remain open because NASCAR has not announced the Clash’s race format or the eligibility rules for drivers and teams.
  • The return restores a traditional Speedweeks cadence after experimental moves to the Daytona road course, the L.A. Coliseum and Bowman Gray Stadium, and it sends teams back to preparing superspeedway setups while several other 2027 schedule items and fan requests remain unresolved.