Overview
- NASCAR and The Rolling Stones announced the partnership Wednesday, creating an official licensing tie that links racing and the band around the shared theme of life on the road.
- The collaboration includes a co‑branded merchandise line led by a signature NASCAR racing jacket and two limited‑edition NASCAR‑themed vinyl variants of the Stones’ new album.
- A custom NASCAR show car converted into a Rolling Stones listening lounge will tour Chicago with planned appearances at Navy Pier, Plaza of the Americas and the Chicagoland Speedway Fan Zone ahead of the July 4–5 Chicagoland race weekend.
- The campaign launches with a hero film featuring drivers Jesse Love, Connor Zilisch, Carson Hocevar and creator/driver Cleetus McFarland set to music from Foreign Tongues, and items will be sold online and trackside during the Chicagoland weekend.
- Foreign Tongues is due July 10 via Capitol Records and the NASCAR tie‑up is one of several Stones partnerships, including earlier deals with FIFA and Marvel, that expand the album’s reach and aim to drive collectible sales and live activations.