Overview
- During Monday’s Orion cabin livestream, a jar of Nutella drifted into view minutes before the Artemis II crew surpassed the Apollo 13 distance record.
- NASA press secretary Bethany Stevens said the appearance was not a paid plug and added that the agency does not select crew food through brand deals.
- Preflight menus listed a generic “chocolate spread,” indicating the jar was part of standard onboard supplies chosen for safety, shelf life, and crew preference.
- Nutella reposted the clip with a playful caption, and accounts like NASA’s Kennedy Space Center and Hilton joined the lighthearted exchange, even as some users criticized the brand for capitalizing too quickly.
- The viral moment offered a glimpse of life in microgravity, where unsecured items float, and spreadable foods are favored to avoid crumbs that can interfere with equipment.