Overview
- NAR said each MLS is responsible for assessing and enforcing whether the Zillow app inside ChatGPT complies with MLS and IDX policies.
- The association advised MLSs to examine potential transmission of data to unauthorized parties, the participant’s control over the display, and fulfillment of local disclosure requirements.
- NAR clarified that displaying MLS data on mobile apps is permitted under existing IDX policy and expressed support for AI tools that follow MLS rules and data licenses.
- Zillow maintains its ChatGPT app is a Zillow-controlled, IDX-compliant display that protects MLS data and routes users back to Zillow to schedule tours, connect with agents, or explore financing.
- Some real estate professionals raised concerns that OpenAI could be hosting MLS data despite lacking agreements, a characterization Zillow disputes, as NAR pledges to monitor developments and provide guidance.