naoo Launches Generation V With Check-In Rewards Tied to Real-World Visits

Overview

• At launch, curated discovery maps are live in Zurich, Geneva, Berlin, London and New York City.
• Users who visit highlighted locations and check in receive naoo points, currently about 5 per qualifying visit, redeemable for rewards.
• naoo activated its naoo business offering to let merchants set visit incentives as the platform handles delivery and redemption.
• The commercial model pairs the platform with Kingfluencers AG and naoo business to attribute each qualifying visit to brand campaigns.
• The company cites over 160,000 app downloads, is listed on the Dusseldorf Stock Exchange, and reports a phased merchant rollout now underway.