Overview
- A partnership announced Tuesday between KMF’s Nandini and Royal Challengers Bengaluru makes the dairy brand the team’s official dairy partner for the 2026 IPL season.
- News18 reported the sponsorship was awarded via a Rs 4.80 crore tender with a one-year term starting March 28, which aligns with RCB’s opening match.
- Under the arrangement, Nandini products will be sold at Bengaluru’s Chinnaswamy Stadium and other RCB venues, with no logo on player jerseys and sales limited to stadium premises.
- Product tie-ins featuring Virat Kohli, Rajat Patidar, and Devdutt Padikkal have been launched for protein-based items under BCCI-registered player image agreements.
- KMF’s B Shivaswamy said the tie-up links two Karnataka brands to engage RCB’s large fan base and expand Nandini’s reach in India and abroad, while RCB’s Rajesh Menon emphasized creating meaningful fan moments.