Overview
- The trade organization announced the name change on Wednesday, July 1, 2026, and will now operate as the Commercial Real Estate Development Association.
- Leaders say the rebrand does not change the group's mission to advance commercial real estate development through advocacy, research, education and member networking.
- The association represents more than 21,000 members across 55 North American chapters who develop and manage property types such as multifamily housing, retail, logistics, office, mixed-use projects and data centers.
- NAIOP's leadership says the new name follows a multiyear, research-driven process that included member engagement, stakeholder interviews, focus groups, surveys and strategic planning.
- Officials expect the clearer name to improve how policymakers and communities recognize the group's role, which could sharpen its lobbying on land use, tax, environmental and infrastructure issues and change how local planning conversations unfold.