Overview
- The partnership, detailed in Wednesday coverage, invites fans to “sniff their jukeboxes” as the sisters promote Dr. Squatch’s new women’s line.
- Street-shot visuals in New York City use bubble styling to grab attention while introducing updated packaging, added product categories, and new scents sold nationwide.
- A limited run of crystals that contain soap the sisters say they “wished upon” is scheduled to go on sale March 30 as a manifestation-themed tie-in.
- The sisters link the products to small pre-outing routines that they say boost confidence, with Jukebox’s Watermelon Rush Body Soap cited as a favorite pick.
- Coverage spans a feature focus in The Sporting News and shopping-style pieces in Page Six, signaling a bid to grow Dr. Squatch beyond its men’s grooming base into women’s personal care.