Overview
- On August 13, Ayoub announced via Instagram that she will represent Palestine at the Miss Universe 2025 competition in Thailand on November 21, becoming the first contestant from her homeland.
- The Dubai-based Palestinian-Canadian model and wellness coach earned the Miss Palestine title in 2022 and won the Miss Earth Water crown later that year.
- Ayoub has stated her intention to advocate for Palestinian women and children by highlighting their resilience, creativity and hopes on the global stage.
- Her Saidat Falasteen initiative will guide her outreach, aiming to bring overlooked stories of strength and hope to international audiences.
- Some social media users have voiced worries that her participation could attract politically driven security risks given the ongoing Israel–Palestine tensions.