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MVP’s Netflix MMA Debut Draws Record Streams as Rousey Retires

MVP says strong Netflix viewership validated plans for more MMA cards and a push to become a regular promoter.

Overview

  • On May 16, Ronda Rousey returned to fight Gina Carano, submitted her in 17 seconds, and announced her retirement after the bout.
  • MVP released viewership and commercial figures showing a 12.4 million average minute audience, a peak near 17 million, more than 410 million social impressions, and a reported live gate above $2.2 million.
  • Co-founder Nakisa Bidarian declared MVP will continue staging MMA shows and publicly floated future headliners including a potential Jake Paul MMA debut.
  • The event prompted disputes over matchmaking and legitimacy with some critics alleging scripting and coaches saying actual fighter pay exceeded California State Athletic Commission disclosures.
  • MVP’s next challenge is building a sustainable roster and TV economics because most elite fighters remain under UFC contracts, a reality that will shape how frequently MVP can stage big cards.