Overview
- Netflix and MVP reported that the Rousey–Carano card reached a 17 million peak audience on the platform and averaged 12.4 million viewers globally with a 9.3 million U.S. average.
- MVP co-founder Nakisa Bidarian said the promotion will remain in mixed martial arts and seeks to stage more events with streamers if partners like Netflix agree to run them.
- Bidarian said MVP and Jake Paul had aimed for a 20 million peak and that Ronda Rousey’s 17-second finish likely capped the event’s top audience.
- MVP is openly courting co-promotions with groups such as PFL, RIZIN, ONE and KSW and acknowledges interest from other broadcasters including Amazon, Fox and ESPN.
- Bidarian condemned Claressa Shields’ VIP altercation with Alycia Baumgardner, said MVP tried to sign Shields, and left the door open to working with her if relations improve.