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2w ago

Murray Brothers Launch The Set, a Tennis Channel on YouTube

The channel gives them control over format, schedule, tone, signaling a move away from traditional broadcast punditry.

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Overview

  • Andy and Jamie Murray announced The Set as a YouTube channel produced with Prodigy Studios and strategic partner IMG Tennis to create player-led tennis content.
  • The Set’s debut episode, which premiered on 24 June, features YouTuber KSI in a challenge titled “Can We Turn KSI into a Pro Tennis Player?”
  • The channel will mix instructional masterclasses, light-hearted challenges and road trips with archival footage licensed from ATP Media, the All England Club and the LTA.
  • Andy Murray has said he turned down BBC Wimbledon punditry because he finds its coverage “down the middle” and has emphasized that The Set offers total flexibility over when and how they film.
  • Alongside the launch, Andy is doing short-term coaching with Jack Draper before Wimbledon while prioritizing family time, and the project fits a wider trend of elite athletes building direct media brands to control content and schedules.