Overview
- The City of Munich published the official Wiesn price list on Tuesday, fixing the one‑litre Maß between €14.80 and €15.90 with an average increase of 2.38 percent versus 2025.
- Large tents such as Armbrustschützen, Löwenbräu and Bräurosl charge the top price of €15.90 while the Museumszelt on the Oidn Wiesn is the cheapest at €14.80.
- Organisers say higher purchasing and operating costs have driven the rises and that tent operators do not pass on all increased expenses to guests, with average input costs up about 6.5 percent according to the Wirte association.
- Several operational changes for the 19 September–4 October festival include a modernised official ticket‑resale portal to curb illegal resale, AI‑assisted security tunnel systems at major entrances, and stricter sustainability requirements for tent licences.
- The Maß price continues a multi‑year upward trend that accelerated after the COVID pause and raises affordability concerns for locals facing higher beer and non‑alcoholic drink costs while roughly six million visitors are expected this year.