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Mumbai Police Uses Viral Baby Monkey ‘Punch’ for 112 Helpline Push

A playful ‘three wise monkeys’ post uses a global meme to highlight 112’s nationwide, single-number access to emergency services.

Overview

  • Mumbai Police’s Instagram carousel pairs “Bura Mat Dekho/Suno/Kaho” with a final “Bura Mat Karo” slide featuring Punch holding a stuffed toy.
  • The post carries the line “Be wise, report vice” and the hashtags #JustPunchIn112 and #WiseMonkeyAdvise to drive helpline recall.
  • Officials reiterate that 112 links citizens to police, fire and medical response across all States and Union Territories via call, SMS, email, a panic button or the 112 India app.
  • The outreach echoes a recent Delhi Police post that also used Punch’s image to encourage people to dial 112.
  • Punch, a Japanese macaque from Ichikawa City Zoo who was abandoned at birth and went viral clinging to a plush toy, is now slowly integrating with other monkeys, according to zookeepers.