Overview
- The campaign, published Thursday, July 23, 2026, stars French bodybuilder Tatiana Horslaville in Chris Lensz’s black-and-white nude portraits and is the house’s first dedicated handbag advertising under creative director Miguel Castro Freitas.
- Freitas and Mugler framed the imagery as a dialogue with classic portraiture and late 19th-century sculpture to present sculpted strength as a form of refined elegance that challenges conventional notions of femininity.
- Two new styles, the oblong Aurora and the crescent-shaped Lua, were introduced in Freitas’s debut runway collection and are now for sale at select Dover Street Market shops and on mugler.com with Italian-made price points roughly between $1,850 and $3,200 depending on model.
- Freitas said he named the Aurora after his mother to make the line personal, and Mugler highlighted materials choices that avoid real fur and exotic skins while offering finishes such as black, taupe and python-embossed leather.
- Horslaville posted that bodybuilding taught her discipline and opened professional opportunities, a message that helps position Mugler’s leather goods as part of a broader cultural turn toward alternative representations of femininity and sculptural design.