Overview
- MTV UK has quietly closed its UK production arm, ending homegrown programming since its 1997 launch
- Executives say the channel will maintain a presence with global music shows like the MTV VMAs and digital content on social platforms
- Series including Gonzo and Fresh Out UK will be shelved starting this month as local offerings give way to imports
- The pause of this year’s European Music Awards marked the first major event cancellation under the cost-cutting push
- Insiders describe widespread staff layoffs as a “bloodbath of cuts” reflecting the impact of streaming and social media on advertising revenue