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MSI Lifts Gaming Hardware Prices 15–30% as AI Demand Tightens Memory and GPU Supply

AI-driven shortages of DRAM and GPUs are pushing the company toward higher‑margin product mixes and multi‑year supply deals.

Overview

  • MSI executives reaffirm 2026 price increases of roughly 15–30% and caution that global PC shipments could fall by more than 10% as capacity is steered to AI servers.
  • A 16GB DDR5 module that was about $40 last year now costs roughly $170–$180, with some spot purchases near $200, the company told investors.
  • MSI is trimming lower-end gaming SKUs and reworking more motherboards for DDR4 to keep entry-level platforms relatively accessible.
  • The company says it holds one to two months of memory inventory and is pursuing three‑ to five‑year contracts to reduce exposure to spot pricing.
  • MSI reports NVIDIA GPU supply is down nearly 20% and is ramping AI server investment, targeting 50–100% annual revenue growth and lifting 2026 capex to NT$50 billion.