Overview
- Marks & Spencer is named the strongest brand in the UK with an Index score of 52.7, marking its fourth consecutive year at No. 1.
- IKEA, Samsung, John Lewis and Netflix complete the UK top five in the 2026 ranking.
- The Post Office is the UK’s most improved brand with an 8.9-point rise, with Royal Mail and Fujitsu also climbing as perceptions recover from the Horizon IT scandal.
- WhatsApp tops the global list with an average Index score of 41.5, driven by strong results in India and Indonesia, with Samsung next worldwide.
- M&S retained the UK lead despite a 2025 cyber-attack that curtailed online sales for months, and CEO Stuart Machin publicly thanked customers and staff for their support.