Overview
- The cross-outlet taste test, published Wednesday, named Marks & Spencer the winner for rich flavour and crisp, light pastry.
- The reviewer baked own-brand rolls from Tesco, Sainsbury's, Lidl, Aldi and M&S for 15 minutes, judging taste, texture and how tidy they are to eat outdoors.
- Tesco placed second thanks to a golden, thicker pastry and well-seasoned filling, though the crust made slicing for picnics tricky.
- Aldi earned praise for standout value and good taste, yet a fragile, flaky pastry made the rolls messy to eat outside.
- Sainsbury's finished last with a bland, under-seasoned filling and a thick, crumbly pastry, while a Greggs single roll at £1.35 served as a price benchmark that the M&S pack was said to beat on flavour and value.