Overview
- M&S launched the revamped Sparks on Wednesday, April 15, adding a digital wallet that pays cash when shoppers meet set spend thresholds.
- Offers appear in the app’s Sparks hub and must be activated, with examples such as £10 back on £50 in fashion or £5 on a £35 Foodhall shop.
- New links with Virgin Red and M&S credit cards add extra ways to earn, including up to £130 for a Virgin Atlantic Holiday and exclusive cardholder rewards.
- The revamp keeps birthday treats, coffee stamps and charity donations, and it ends the £25 Delivery Pass over time.
- M&S says AI now personalises weekly deals in the app, which also means customers without reliable online access could miss out.