Overview
- MS NOW announced Wednesday that the all-day event will be held on Sept. 26 at the University of Texas at Arlington’s College Park Center and marks the first time the annual MS NOW Live gathering will be held outside New York.
- The network confirmed a marquee lineup of hosts, including Rachel Maddow, Jen Psaki, Lawrence O’Donnell, Ari Melber and Chris Hayes, who will lead on-stage conversations and panels.
- Tickets go on sale immediately following the announcement and each ticket purchase will include an offer for a one-year subscription to the network’s forthcoming membership product.
- Attendees can buy access to interactive programming such as a ticketed community dinner with audience Q&As featuring Maddow and Psaki and a live taping of the podcast 'Clock It with Symone & Eugene.'
- MS NOW and parent Versant say the Texas move is part of a broader strategy to deepen audience ties beyond linear TV and to use live experiences to drive revenue and influence pre-midterm political conversation in a key battleground.