Overview
- MS NOW confirmed on Aug. 19 that its paid Membership will debut on Sept. 9 and cost $7.99 per month or $79.99 per year.
- The Membership will offer a 24/7 feed, members-only content verticals, original creator programming, community features, and opportunities for subscribers to interact directly with anchors and reporters.
- MS NOW says the product was shaped by research including online surveys and interviews with roughly 18,000 viewers and aims to convert 'super fans' and free online users who do not significantly overlap with its TV audience.
- At $7.99 monthly, the service is pitched as a mid-priced option that completes the three major cable-news outlets offering standalone subscriptions and competes with existing paid products.
- Versant expects the launch to deepen audience relationships, grow digital revenue, and support the network's event-driven and personality-led offerings as it shifts emphasis away from linear TV.