Overview
- Marks & Spencer’s Cotton Rich Textured Midaxi Column Dress climbed to the top of the site’s dresses category after more than 100 add-to-basket actions in five days.
- The £36 midaxi comes in chocolate, cream or blue in sizes 6 to 18, and early reviews average 4.9 stars with buyers calling it flattering and easy to dress up or down.
- M&S also launched the Jersey Lace Round Neck Midi Column Dress for £45 in ivory, offered in sizes 6 to 24 with petite, regular and tall lengths, and it holds a 4.7-star rating.
- Lifestyle coverage highlighted the rapid interest and compared options from high-street rivals including Next, ASOS, Debenhams and Roman to frame price and style choices.
- Both outlets disclosed affiliate links, and the site’s basket metric signals shopper interest rather than completed sales, so ratings and rankings may shift as more orders come in.