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M&S Launches Oven-Ready 'Roast in the Bag' Fish Range as Instagram Post Draws 19,000 Likes

Early shopper comments praise new sea bass, cod and salmon options now available in stores as well as on Ocado.

Overview

  • Marks & Spencer announced an oven-ready fish range positioned as quick, restaurant-quality meals prepared and cooked in the bag.
  • The lineup includes whole head-on sea bass marinated with olive oil, lemon and parsley, aromatic cod with soy, chilli and ginger, and skin-on Scottish salmon with a herb topping and lemon‑pepper butter.
  • M&S’s Instagram post promoting the products has received more than 19,000 likes and hundreds of comments expressing enthusiasm to buy.
  • Early reactions reported by outlets are anecdotal, with one shopper calling the sea bass “perfect” and “healthy and tasty.”
  • The products are on sale in M&S Foodhall and listed online via Ocado, aligning with the retailer’s recent run of buzzworthy food launches such as the “You Tickle My Pickle” chocolate bar.