Overview
- The Made Without Wheat Gluten Free Colin the Caterpillar goes on sale in M&S Foodhalls from January 28 as part of the retailer’s free‑from range.
- M&S prices the cake at £9.50 and describes it as the same size with the hallmark chocolate sponge, buttercream filling, milk‑chocolate coating, and white‑chocolate face.
- M&S says development spanned several years and was completed in a dedicated gluten‑free facility to prevent cross‑contamination.
- Supplier Park Cakes built new gluten‑free capability at its Oldham bakery, with more than a year spent perfecting the recipe to meet M&S quality standards.
- The company calls it its most‑requested product on social media, drawing strong approval from gluten‑free shoppers as others note rival supermarkets already offer similar free‑from cakes.