Overview
- The Made Without Wheat version launched nationwide on January 28 after extensive development to meet long-standing customer requests.
- The cake is available in M&S Foodhall stores and on Ocado for £9.50, matching the price of the classic Colin.
- M&S says the recipe mirrors the original with chocolate sponge and buttercream under milk chocolate with Colin’s familiar decorations, presented in a purple box.
- Early demand exceeded forecasts, with some stores running low and the retailer pledging prompt restocks in branches and online.
- M&S partnered with supplier Park Cakes on a dedicated gluten-free production line and notes that 79% of its customers buy gluten-free products.