Overview
- M&S disclosed Wednesday that it has launched a £30 million programme cutting prices on 65 everyday items across its Remarksable Value, Dropped & Locked and Bigger Pack, Better Value ranges.
- The reductions cover fresh, store-cupboard and freezer staples with every fresh salmon fillet cut in price and examples including eggs, ketchup, peanut butter and frozen chips.
- M&S provided detailed item-level pricing and examples such as Caledonian Gold salmon reduced from £5.50 to £4.95 and family salmon packs also lowered.
- The company says the cuts preserve product quality and were enabled by longer-term supplier agreements and benchmarking against rival prices rather than lowering product standards.
- M&S frames the move as part of a wider reinvestment plan to grow its food business, drive market share gains, expand its store network and give households cheaper weekly staples.