Overview
- M&S Gold Instant Coffee and Waitrose Gold Roast each scored 70% to share first place in the consumer group’s ranking.
- Nescafé Gold and Douwe Egberts Pure Gold followed at 69%, with Kenco Gold Indulgence and Aldi’s Alcafe Gold Roast on 68%.
- Aldi received a Which? Great Value award at £2.65 for 200g, far cheaper than similarly scored rivals.
- M&S was priced at £7.25 for 200g and was marked a Best Buy, while Waitrose’s 100g jar was listed at £3.70.
- Other own-brand options ranged from 61% to 67%, including Co-op (67%), Sainsbury’s and Morrisons (65%), Asda and Ocado (64%), and Lidl (61%).