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M&S and Waitrose Rated Best in Blogger’s UK Supermarket Cookie Taste Test

The Instagram video ranked eight supermarkets’ chocolate chip cookies using simple scores from two tasters.

Overview

  • Food blogger Rachel posted the side-by-side tasting on Instagram with a friend, scoring each cookie out of 10.
  • Marks & Spencer and Waitrose were the only entries to earn perfect 10/10 ratings from Rachel.
  • Tesco’s Finest cookies received 9.5/10, while Asda’s bakery version scored about 4/10 and was described as very hard.
  • Prices spanned from Asda at £1.37 for five to M&S at £3.10 for five, with Waitrose priced at £2.65 for four.
  • Sainsbury’s scored 7/10, Lidl and Aldi around 8/10, and Co-Op between 8 and 8.5/10 in the informal, opinion-based test.