Particle.news
Download on the App Store

MPA Sets Feb. 27 Deadline as Studios Escalate Fight Over ByteDance’s Seedance 2.0

Studios say Seedance enables systemic infringement despite ByteDance’s pledge to add filters.

Overview

  • The Motion Picture Association sent a cease-and-desist to ByteDance’s Culver City office demanding it stop training on studio works and install safeguards, requesting a detailed response by Feb. 27.
  • Netflix, Warner Bros. Discovery, Disney, Paramount and Sony have issued their own letters, with Netflix reportedly threatening swift litigation and demanding dataset removal and deletion of outputs tied to its shows.
  • Warner Bros. legal chief Wayne Smith alleges Seedance comes pre-loaded with copyrighted characters like Superman and Batman, calling the infringement a deliberate product design choice.
  • ByteDance says it respects intellectual property and will add filters and tighten monitoring, but studios argue ongoing examples of Spider-Man, Shrek, Darth Vader, Deadpool and Stranger Things clips show systemic violations.
  • Seedance is currently available in China via the Jimeng app, with wider distribution via CapCut reported, while watchdogs cite IEA-linked estimates that high-fidelity video generation carries a notable water and energy footprint.