Overview
- Mouni Roy presented her Indo‑American project Bombay Stories at Cannes’ Marché du Film and posted images to Instagram that helped amplify the launch, with several outlets citing her May 19 social posts.
- For the poster and teaser unveiling she wore a custom Patola‑inspired gown credited to The House of Patola and designer Puja (Pooja) Shah, which Roy said involved about 300 hours of hand embroidery by artisans.
- Earlier in the festival Roy opened with a sharp monochrome mini dress and oversized trench for a Marché appearance, a look widely shared on social channels as a deliberately tailored, low‑key statement.
- Between May 19 and May 21 she also appeared in a midnight‑blue gown at a Chopard event and later walked the Cannes red carpet in a strapless crystal‑embellished Caroline’s Couture gown accessorised with Chopard diamonds.
- Roy’s mix of industry promotion, heritage textiles and high‑profile jewellery deals shows how Cannes functions as both a market for films and a global stage for cultural branding, with potential to boost sales, festival interest and visibility for Gujarati artisans.