Overview
- The Motown Museum published its first animated interior fly-through on Tuesday to reveal the planned nearly 50,000‑square‑foot Motown Experience expansion.
- The expansion will include interactive exhibits, a cafe, retail space and the Ford Motor Company Theatre to broaden visitor programming and engagement.
- The project is a $75 million capital campaign and the museum reports about $72 million raised so far, leaving a small fundraising gap while work continues.
- Construction is underway with the expanded campus scheduled to open in summer 2027 and the video intended to show donors concrete progress toward completion.
- The expansion was first announced in 2016 and museum leaders emphasize the project aims to preserve Motown’s cultural legacy and expand access for future generations.