Overview
- U.S. consumers are set to spend a record $38 billion for Mother’s Day, with an average of $284 per person and 84% planning to celebrate, according to the National Retail Federation.
- Survey data show tighter tactics this year as 43% plan to seek promotions or coupons, 30% plan to buy fewer gifts, and 26% plan to switch to lower-priced items, Numerator found.
- With flowers still the top gift, prices are up about 16% year over year, a jump tied to tariffs and higher air-freight costs, and the U.S. Chamber estimates new flower tariffs could add $25 million to bouquet costs.
- Grocery and big-box stores are leaning into budget options, including Kroger bouquets from $8.99 to $60, $7 DIY bouquet bases, gift-card fuel point bonuses, Walmart edible cupcake bouquets, and $1 self-care items.
- Restaurants are offering Mother's Day specials through the weekend, from Krispy Kreme’s Minis for Mom (May 7–10) to Pizza Hut’s heart-shaped pizza and Outback’s Mum’s Day menu (May 6–10), while Wells Fargo expects dining checks to run about 4% higher this year.