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Most Americans Say Brain-Healthy Habits Should Start by Age 40

The survey exposes a widespread information gap, prompting experts to press for clearer guidance on lifestyle steps, routine screening alongside validated digital tests.

Overview

  • The Ohio State Wexner Medical Center released a nationally weighted SSRS survey on Wednesday, August 12, 2026 that found most U.S. adults believe proactive brain-health habits should begin by age 40.
  • About 60% of respondents said they want to prioritize brain health earlier in life but do not know how to begin, signaling a large gap between interest and actionable guidance.
  • Experts cited simple, evidence-based steps people can take now, including regular exercise, quality sleep, a Mediterranean-style diet, social connection, and mental activities such as puzzles or learning new skills.
  • Clinicians recommend routine cognitive screening around age 65 for people without a family history and point to the Self-Administered Gerocognitive Examination (SAGE) and a validated digital SAGE as practical tools for early detection.
  • Survey authors and neurologists link rising public interest to aging baby boomers and trial evidence such as the 2025 U.S. POINTER study, and they say earlier prevention and screening could let people benefit sooner from lifestyle measures and new treatments.