Overview
- Mosseri, who spoke Thursday on Lenny Rachitsky’s podcast, called AI a “tailwind” for Instagram and said abundant synthetic content will make people more likely to seek out authentic human creators.
- He argued Instagram should not ban AI posts and instead should tell users when content is likely AI-generated by surfacing labels or probability signals on posts.
- Mosseri said the platform must get better at distinguishing high-quality AI work from low-quality or spammy outputs so that content is judged by quality and the person behind it rather than the creation tool.
- Some creators worry that brands using virtual models and synthetic influencers could undercut real creators’ pay and visibility, and critics have flagged new tools such as Meta’s Muse Spark for increasing risks of misuse.
- The debate highlights a broader platform trade-off between openness to AI-driven creation and the need for clear authenticity signals to preserve creator livelihoods and user trust.